Opt-in records, enriched with the context you route on
Enriched Data Leads start from the same opt-in consumer record and append additional attributes that help buyers route and prioritize: demand category detail, service area, property and contact context. The consent trail stays intact through enrichment, so the appended record remains defensible.
Validated Raw Data Leads
What enriched data leads platforms are actually managing.
Written for heads of demand generation, digital marketing and call center operations at PE-backed platforms, national multi-location operators, multi-brand roll-ups and franchise systems.
Base records lack routing detail
Appended data loses the consent trail
Enrichment source is unclear
One delivery shape does not fit
Delivery formats for enriched records
Enriched Data Leads are available in the delivery shape your operation runs, from batch files to real-time posts.
Batch file delivery
API delivery
Real-time stream
Consent travels with the record
What each enriched record carries
Each enriched record keeps the base consent detail and adds attributes your team routes on.
Record fields
- Base contact name and phone number
- Demand category and sub-category where provided
- Service area state and ZIP code
- Appended property and contact context attributes
- Capture source and consent timestamp
- The consent language shown to the consumer at capture
Illustrative fields only. Validated Raw Data Leads does not display real consumer information on the public website.
Rigor that holds up under enterprise diligence.
Validation standards
Footprint coverage
Roll-up reporting
Answers, validated.
What is an enriched data lead?+
An opt-in consumer record with additional attributes appended, such as demand sub-category, service area and property context. The consent trail from the original capture stays attached through enrichment.
What consent accompanies enriched records?+
Documented marketing opt-in and TCPA consent, including the consent text presented to the consumer and a timestamp. The consent language shown at capture travels with the record through enrichment.
Is enriched data credit bureau or pre-screened data?+
No. Enriched records are opt-in consumer records with appended context. They are not credit bureau data, FCRA-covered consumer reports, or pre-screened lists.
How are enriched records delivered?+
As scheduled batch files, API posts to your endpoint, or a real-time stream. The format is configured with our buyer team to match how your operation ingests records.
Where do appended fields come from?+
Appended attributes are associated with the documented source on the record. The source stays named on each enriched record so you can evaluate it before use.
Does Loyalty LTD sell personal information under CCPA?+
Yes. Loyalty LTD sells personal information as defined by the CCPA. You can opt out at our Do Not Sell page.
Can we choose which attributes are appended?+
Campaign criteria, including which attributes matter for your routing, are configured with our buyer team. Fields are illustrative and set per campaign.
How is pricing set?+
Commercial terms are set per campaign with our buyer team, reflecting demand category, geography, enrichment level, delivery format and volume.
Build your next data program.
Validated Raw Data Leads supplies raw and enriched opt-in data records for national multi-location operators, PE-backed platforms, multi-brand roll-ups, networks and data teams across the United States.
Your next record. Validated.